In online marketing a landing page, sometimes known as a "lead capture page" or a "lander", is a single web page that appears in response to clicking on an advertisement. The landing page will usually display directed sales copy that is a logical extension of the advertisement or link the user just clicked on.
Landing pages are often ‘linked to’ from social media, email campaigns or search engine marketing campaigns in order to enhance the effectiveness of an advertisement a business has put on the web. The general goal of a landing page is to convert site visitors into sales leads. By analyzing activity generated by the linked URL, marketers can use click-through rates and conversion rate to determine the success of an advertisement.
At EricksonGroce|Agency, we will design a creative landing page for each particular product or service that you specifically advertise with your social media marketing campaign. Having a landing page dramatically increases search engine visibility and greatly increases your return on investment. Let EricksonGroce|Agency help you get the best results from your advertising dollars.